SEO: How to get your website the traffic it deserves


Search engine optimization (SEO) is crucial to any website’s success. It enables you to get the traffic your site deserves and can help to boost your rankings in search engines such as Google and Bing. To improve your SEO, you should take a few key steps. First, you ensured that all of your website’s pages contain relevant keywords. This will help search engines to identify what your site is about and categorize it accordingly. You should also pay attention to each page’s headings, titles and meta descriptions – these can all be used as keywords and should be regularly updated. It is always a great idea to consider creating quality content for your website. Search engines such as Google, and Bing favour websites that provide helpful information, so make sure that the content on your pages is engaging, informative and well-written. Regularly updating your content with fresh ideas and new topics helps keep visitors coming back for more. Finally, building links is a great way to improve your website’s visibility. By getting other websites to link back to yours, search engines will take notice and start directing more visitors towards your site. You can submit articles or blogs to other sites or actively reach out to influential writers or bloggers in your niche. By following these steps, you should see an improvement in the amount of organic traffic coming into your website – helping it become more successful than ever! How to do SEO like a pro? Well, the secret lies in understanding the fundamentals and applying them strategically. Creating comprehensive content with quality information that appeals to your target audience is crucial. Additionally, getting other websites to link back to yours can be invaluable for SEO purposes and further showcase your expertise in a particular area or niche – something which will keep readers coming back for more! Finally, regularly monitoring and adjusting your website’s SEO in response to changes in the search landscape can ensure you remain competitive and successful. Steps to follow in SEO optimization include: • Establishing a solid online presence. This requires an active website with quality content, suitable backlinks, and branded social media profiles (Facebook, Twitter etc.). • Keyword research is essential to ensure that your chosen keywords are relevant to your products or services. Use keyword tools such as Google’s AdWords Tool to determine what words will generate the most traffic for your site. • Ensure that all pages load quickly by optimizing images and code; create XML sitemaps for search engines; make sure titles are optimized with target keywords within them; improve the site’s navigation structure, etc.. • Utilize link-building tactics (natural links from other websites). Natural link building happens when someone finds value in something you’ve written or produced and chooses to reference it via their platform, which may be a blog post, article or even video – this passes authority onto your page if done correctly!It can also result in the referral traffic, so use various techniques such as asking partners/influencers to share content explicitly related to yours by either using a pre-written copy provided or having them write their piece mentioning yours. The extraordinary ways of doing this would be guest blogging opportunities where both parties benefit mutually without putting resources into creating new campaigns each time they need promotion. • Finally, don’t forget PPC advertising – although not recommended long term due to its costliness, it still delivers results quickly should you have cash ready for investment! Cheap ways to do SEO: Blogging, social media and article writing are all great ways to improve your SEO without needing to pay for an expensive agency. You can create content yourself or hire freelance writers to do it for you and then use the content across your website and on other platforms like Medium or Quora. Of course, all of this should be done with keyword research in your mind so that you can target specific search terms and drive more traffic. Read more: How to disavow spammy backlinks? Conclusion: it is essential to remember that whatever your budget, there are always ways of getting the most out of it when it comes to SEO. With careful planning and research, you can efficiently target the correct audiences without breaking the bank!

Optimize images for websites or apps without losing quality

image optimisation

Hi, We all love images as they catch more attention than boring texts; even in SEO, we need pictures to beautify our page and make relevant content. To make a good audience, you need to have quality images and video on the web page so that your blog/page looks impressive and engaging. Using high-quality images also comes with a large file size, leading to slow page loading. You must know how page size is affecting search engine ranking. It can also lead to a decrease in audience and conversion rate. You must optimise your website media and compress the scope not to affect the speed. We can get quality images from several sources, some providing for free use. These images are significant due to their resolution. Even if you have any designer team, they will provide you with big size images as they make it using layers, elements etc. These images can bloat up the page and make it slow to load. This article will show you how to compress such images using free sites and plugins. As you can see, both images look almost similar to the standard view. Both of them have practically equal detailing. But the difference is between their sizes, one picture has a size near 9MB, and the other image has a size near 69KB. The compressed image is 100 times smaller in size than the original one. You can also achieve this type of Compression, and it is 100% free. Let’s read how you can compress images to such an extent. Benefits of image compression: also read: Optimise WordPress Website without Plugins There can be more benefits of image compression, but let’s start with how to compress images without wasting any more time. What is the process of image optimization? Automated and manual image enhancement options are available. In the case of manual picture optimization, you’ll have to spend some time and effort optimizing your images and uploading them manually. Images can be created quickly and efficiently using specified criteria in automated solutions. Useful for those that need to use photographs in multiple parts of their site. Multiplying images with various optimizations, such as changing their color, compression, or resolution, is now possible thanks to automated image optimization. However, there are a variety of picture file formats to choose from, and each has its advantages and limitations. You need to select the appropriate picture format for your images to be optimized for search engines. Because JPEG produces good results and doesn’t take up a lot of space, it’s often recommended for product or landscape photographs. Compress Images without any plugin Working on custom websites? Let’s check how we can compress images without any app/plugin. They provide an excellent interface, and some even support bulk optimisation. 1. CompressJPEG This site is suitable for bulk conversion; the only issue with this website is you can’t choose the amount of image compression you want to apply. It will automatically set best-Compressionsion according to the images. 2. iloveimg You can compress jpg, png, SVG and GIF with the best quality and compression. You can optimize multiple images at once, saving your time and effort. Automatic compress images using Plugins (WordPress) If you use WordPress as a CMS platform and serve a good audience, you need to know that many free applications can optimise website images and lazyload them. A webpage can have a 1 to N number of images causing slow loading of the page. By compressing and minimising the size, you can save time to serve your customers better. When images have optimal size, they load faster; thus, they use fewer resources from the hosting itself. The fewer resources you use, the more audience you can serve with the same configurations. 1. WebpExpress When comes to WordPress this tool is like magic, it will convert all your previous images to webp format and it also compresses the images automatically. Moreover, there is a quick setting to enable which will automatically convert all future media to webp format with compression. 2. Imagify Again a very nice and automated tool to convert all your media to next-generation format, and also it compresses the photos to a lesser size. It has some limitations, you need to purchase their plan if you ran out of their free plan. 3. EWWW Another free and unlimited plugin to fix all your big size media problems. Same like mentioned above it will compress and server images better for your audience, hence it will load the page quicker than before.

How to optimize WordPress Website without plugins?

optimise website

Optimize (Optimise) wordpress website without plugins: Speeding up WordPress website is essential for any personal or business portfolio. Moreover, your website speed is a major factor in SEO. I will show you how to optimize a WordPress website without any plugins. The page loading speed can affect your business. It influences everything user satisfaction, from traffic to bounce rate to conversions, and, ultimately, profits. Slow speed websites lead to lost customers or audience. In this tutorial, we gonna look up how you can improve website speed without using plugins. We are going to make some tweaks that will improve GTmetrix, google page insights (Lighthouse) and obviously Pingdom speed test. Let’s get started on how to optimise website 1. wp-config tweaks: As WordPress continuously uses database queries we need to optimise queries that are being called by WordPress. Below are some scripts which can do this task for you. You can find wp-config.php in WordPress (or website) home directory. 2. PageSpeed-Leverage browser caching: This is a simple tweak that will optimise your website, You can set cache of static content easily with the below script (best for WordPress but can be used with other websites also): Go to the home directory of your website then edit .htaccess file copy the following code at the end of the file. This will help a lot in WordPress optimization without any plugin. read more about PageSpeed: Leverage browser caching 3. GZIP compression: What is GZIP-Compression? how it affects in website optimisation? Gzip compression is a method which can compress or decompress various text files in a website like HTML, CSS, js etc. When enabled GZIP compression on a website, it compresses the files inside the server and then handovers to the client. Automatically, it improves a website’s speed, load time, and saves bandwidth of hosting and data usage of the user. This is another quick tweak to compress various files that are used by WordPress in the backend. So this also required .htaccess file to have the following code paste it in the end and save it. 4. Enable DEFLATE Compression in .htaccess: Deflate is kind of lossless data compression format that uses a combination of Huffman coding and LZSS. In the apache server, you can use the following code in your .htaccess file, which presents in the website’s home directory. You can check top 10 free website hosting and some free subdomain sites here: optimize WordPress without any plugins. Some bonus tips for WordPress Website: 1. Hide wordpress version Hiding a WordPress version will make hackers difficult to find active vulnerabilities for your website. To hide it add following code in functions.php file in your theme folder or add it using any plugin (not recommended): 2. Disable login error hints It makes bots or hackers very difficult to know if any of username or password is correct. Below code can hide it just place it in functions.php in your theme folder. “optimize WordPress without plugins” 3. Update wordpress and plugins (php also) Using up to date WordPress version and plugin help in WordPress website optimization without any other plugins. As new versions are more optimized than before, it also secures your website by eliminating new vulnerabilities. Also, update the PHP version in your hosting to a more recent stable version (try to set 1 version lesser than the more recent version but not a very low version). Conclusion: Website speed matters a lot in building an online reputation and client transformation. Moreover, it is also required to have a Good speed when we need SEO. Above a few tweaks can improve your website’s page score easily, but there are more to be listed. For more info on how to optimize WordPress websites without plugins. Topic: optimize (optimise) WordPress Website without plugins